The official campaign season for national positions has already started since Tuesday. The official start of the campaign period signifies that candidates for national position can fully focus themselves in mounting a national campaign without accusations of electioneering that most candidates have been doing for months mostly via social media before last Tuesday. This period is the opportunity for the administration party to spend billions of pesos from the coffers to ensure its candidates to win the election to continue the policies of the current government have been laying down for the past six years. This is also the opportunity for the opposition parties to spread their platforms or sentiments against the current administration just to win support from many who have been disgruntled with the policies, way of governing, or some the person leading the administration.
This election season is way different from the past because of the emergence of social media like Facebook, Twitter, Instagram, blogs, and internet forums which has partially transform the way of discussing your political discernment as the new medium can able those who have internet access to share their sentiments to their friends or to the public within short span of time, seconds by the way, and can able to access news, blogs, or journals from government websites or civil society groups, anytime and anywhere to help formulating your political judgment on certain issues you are interested with.
The emergence of social media has been positive in democratizing the political discourse, though in a middle-scale and mostly enjoyed by middle class people like me right now, but it has not been entrenched yet especially among lower class people coming from the urban slums and provincial areas due to lack of internet access and most of all, lack of education about political participation and socialization due to abysmal educational system where students are trained to be followers not to be leaders because if they are to be trained to be the latter, it would threaten the rich politicians’ grip in power and might result to messy redistribution of wealth in favor to lower class people.
The lower class people without internet access comprise the majority of the Philippine population and the expected voters for the upcoming elections. Because of such reality, presidential candidates especially Jejomar Binay and Mar Roxas have been relying support from the grassroots typically from their political leaders like mayors and barangay captains who can mobilize their constituents who are mostly living below poverty line to vote for candidates who are being endorsed by their leaders. Presidential candidates have reasons to reach out with the grassroots because these people could make them president and at the same time, could overthrow them though unlikely these days.
Many netizens would disagree with me based on the title of this article alone, but we must be realistic with our political and economic situations where majority of the electorate can be still bought by politicians during few days before the voting day because of what I said earlier, lack of education about political participation and socialization and poverty where someone belongs under the poverty line have no disposable income to pay internet access just to access what’s happening in our political discourse. If we want to have our elections not being driven by political machinery, we have to alleviate our poverty rate and educate the people about political participation and socialization, so that we can build a numerous and strong middle class sector because these are the people who can discuss and make political judgment based on pragmatism not absolutism or emotionalism that most upper class and lower class people have been basing from respectively.