This week, the well-known clothing line Bayo releases their latest ad campaign portraying what is the usual standard of beauty in Filipino’s point of view.
They portrayed some celebrities as their models who happened almost of them of having an ancestry other than Filipino like for example, Jasmine Curtis-Smith, a half English Australian and Surigaonon Filipino. This ads gain much criticism especially from some intellectuals who fixated themselves that there is a really a “100% Filipino race” which in reality says otherwise.
I can say that their criticisms on the ads on the basis that Bayo prefers celebrities with mixed-lineage as be their product model is a simply wrong because it is the Bayo’s right to choose and pay the celebrities to act as their product model in order to gain more consumers to buy their products and also hiring celebrities with mixed-lineage aside from Filipino to be usual as the show business industry tends to prefer mixed-lineage people in order to gain more audience from the general public.
We have to accept the reality that the Philippines’ existence as a country is a product of thousands of years of constant migration of people from all over parts of the world starting from Andamanese migration (the descendants of the minority Aeta people) up to the recent Han Chinese and Korean migration to our country. That racial and cultural mixing formulates our Filipino identity and that multicultural nature of our culture shall be going to be appreciated by all of us, Filipinos.
This racial issue not just right now but also long before is something that we should have a guts of tolerance to engage not just the issue but also with dealing the people who are subject to that racial scrutiny. We must going to realize not just as a Filipino but also as a human being that racial purity literally speaking makes non-sense as for the millions of years that the human species is existing, we inevitably to mix other people with different racial and cultural backgrounds and that mixing our racial and cultural background is necessary for a human species to evolve and survive for the next million years. Our civilization as we know it would never going to flourish if we had never undergo an interaction with other races and cultures.